John (JC) Centera is the President of the United Pool and Spa Association, Sales Consultant with Essig Pools, Inc, and Owner of Aquatic Design Services, LLC.
Transplanted from Chicago, Illinois to Miami, Florida in 1981, Mr. Centera (JC, as business associates know him) has held positions as director of operations and national marketing director for a national restaurant chain, as well as other ownership, and operations management positions.
JC's pool experience began in Illinois as a commercial pool renovator. In South Florida, JC managed and eventually purchased Star-Lite Pools, a well-established South Florida pool company located in Sunrise, Florida. Star-Lite Pools was a full-service pool company, building and renovating residential and commercial pools, repairs, pool service (about 3,000 pool service visits per week), bulk chemical delivery, and retail store operations. JC sold Star-Lite Pools and continued his career in the pool industry by joining Essig Pools, Inc. (North Miami), a well known 34-year residential and commercial pool builder/renovator as a sales consultant in 1981.
With 30+ years of experience in the pool business and a focus on commercial pools, spas, and water features, JC has participated in the design, engineering, sales and construction of some of the largest and well known pool projects in South Florida.
JC is a state-certified commercial pool contractor and recently passed the certified general contractor's exam. JC was elected president of UPSA in October, 2014. JC is married to DeMora Centera and resides in Pompano Beach, Florida.